homedailynews.com » US Market Now Concerns More on Muslim
U.S. companies lose customers by ignoring a rather interesting and overlooked: The American Muslim. There is an approximate figure of six to eight million Muslims in this country who have an annual spending power of between $ 170 and $ 200 billion. It is believed that two-thirds of the Muslim household generates more than $ 50,000 a year.
Miles Young chief executive of Ogilvy & Mather Worldwide, an international advertising, marketing and public relations agency, said in a speech to Consumer Conference at the second annual American Muslim last December that the Muslims are religious groups who are best educated in America and more than 40 percent have bachelor’s degree. Clearly, this is a consumer companies can not afford to give a chance to not be interested. According to the Associated Press news agency, companies in Europe have long been serving the Muslim community there. Nestle has about 20 factories with productions with halal brand and advertisements for Western Muslims through its marketing campaign called “Taste of Home”.
What also helps, Muslims in Europe are not stereotyped as Muslim in America, Sabra added. Only a few such businesses in the U.S. have begun to step into the Muslim market.
McDonald’s and Wal-Mart has entered the arena of kosher and August, Whole Foods began selling halal food products are distributed nationally first the first time – Indian frozen food entree called Saffron Road. But because there is still anti-Muslim feelings intensified across the country, causing these companies are worried that they would be attacked for targeting Muslim consumers.
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